Krushisetu

De En

client

Krushisetu

service name

App Development

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01.

Intro of case

Krushisetu is a full-stack web and mobile application developed to bridge the gap between farmers and buyers through a centralized digital marketplace. The platform enables farmers to list plots and agricultural products while allowing buyers to discover opportunities, access market insights, and directly connect with sellers.

The project focused on creating a structured and scalable ecosystem that improves transparency, accessibility, and engagement within the agriculture sector. The goal was to make agricultural interactions more organized while simplifying the overall buying and selling journey.

Understanding User Needs: We begin by conducting in-depth research, including user interviews, surveys, and competitor analysis. This helps us understand your audience's pain points, behaviors, and needs.

Persona Creation: Based on the research, we develop user personas that represent your target audience, ensuring the design aligns with their expectations and goals.

Customer Journey Mapping: We map out the entire user journey, from initial awareness to post-interaction, to ensure we address every touchpoint for a seamless experience.

Low-Fidelity Wireframes: Our team creates wireframes that outline the structure of each page or screen, focusing on layout and functionality without getting into visual details.

02.

Work challenges

Limited visibility for farmers to promote plots and products

Difficulty for buyers in discovering relevant agricultural listings

Lack of a structured promotion system for featured listings

Unorganized communication flow between farmers and buyers

Limited market pricing insights and transparency

Poor filtering and search experience for agricultural data

Need for a scalable platform across both web and mobile devices

The main challenge was to build a complete digital ecosystem that supports multiple user roles, simplifies agricultural transactions, and creates a better experience for both buyers and farmers.

03.

Main result

The platform significantly improved how farmers and buyers connect by creating a structured marketplace with better accessibility and user engagement. Farmers gained improved visibility for their plots and products, while buyers could discover opportunities through smart search and filtering features.

The new ecosystem streamlined communication, improved listing discoverability, and created a smoother experience across web and mobile platforms. Features like sponsored listings, wallet systems, subscriptions, and market insights added greater value to users and helped establish a scalable digital foundation for agricultural business growth.